Optima Care signs up to John’s Campaign

Optima care has signed up to a campaign that aims to raise awareness of the importance of welcoming the families of the people we support into our settings with regards to ensuring wellbeing, quality of life and good recovery outcomes.

John’s campaign is named after Dr John Gerrard who died in November 2014 after a catastrophic stay in hospital. Shocked at how much damage disconnection can wreak on people with dementia, his daughter and her friend co-founded the campaign with a single, simple principle: we should not enforce disconnection between carers and those who need care.

Although the campaign initially focused on hospitals and dementia patients, it has now been extended to residential care homes. In signing up to the campaign, Optima Care put together the following statement:

“Optima Care provides support to some of the most vulnerable members of society. Families and loved ones are key in this support framework – we not only provide unrestricted access within our services but also ensure that families are instrumental in each individual’s care pathway. It’s through this kind of partnership that we ensure the health and wellbeing of all our individuals, and also help ensure a transition journey to more independent living becomes a reality for more people”